Show your thinking, not just your output
Create interactive, shareable portfolio experiences that showcase strategic thinking alongside great copy.
Built for copywriters who think differently
Every feature designed to elevate judgment over generation.
AI-Assisted Drafts
Generate compelling copy tailored to your audience, tone, and goals. Switch between OpenAI and Anthropic seamlessly.
Rationale Panel
Explain the "why" behind every decision. Show hiring managers or clients your strategic thinking, not just your words.
Shareable Portfolios
Create public links to showcase your work. Include video explainers and track views from potential clients.
12 Strategic Rationale Templates
A collection of templates to showcase the strategic thinking behind your copywriting projects.
- Ready-to-use rationale frameworks for different project types
- Examples showing how to explain strategic decisions
- Tips for presenting your thinking to clients and hiring managers
What Copywriters Are Saying
Join copywriters who showcase judgment, not just output.
“Finally, a way to show clients why I made the decisions I did, not just the final copy. The rationale panel has become my secret weapon for winning better projects.”
“I went from sending PDFs that got ignored to sharing interactive portfolios that start conversations. My close rate doubled.”
Frequently Asked Questions
Your data privacy and security are our top priority. Here's what you need to know.
Your data is protected with enterprise-grade security. We use Supabase with Row Level Security (RLS) to ensure your content is only accessible to you. All data is encrypted in transit and at rest. We never share your data with third parties.
No, absolutely not. We use standard API calls to AI providers (OpenAI and Anthropic) that do not train on your data. Your writing samples, drafts, and brand voice profiles are never used to train any AI models. Your work remains 100% yours.
No. All your projects and content are private by default. Only you can see your work unless you explicitly choose to make a project public for your portfolio. Even then, only the specific projects you mark as public will be visible.
Your writing samples are securely stored and only used to analyze your unique writing style. They are processed through AI to create a voice profile, but they are not stored by or shared with AI providers. The samples remain private and are only used to help generate copy that matches your voice.
Yes, you have full control over your data. You can delete individual projects, drafts, or writing samples at any time. If you choose to delete your account, all your data—including projects, drafts, brand voice profiles, and personal information—will be permanently removed from our systems.
Only the projects you explicitly mark as public will be visible in your portfolio. You control which projects appear and can toggle visibility at any time. Public portfolios are accessible via a unique link that you can share with potential clients or employers.
Yes. We use Stripe for all payment processing. Your payment details are handled directly by Stripe and never touch our servers. Stripe is PCI-DSS Level 1 certified, the highest level of security certification in the payments industry.
Free tier includes 5 AI generations per month, 2 projects, basic rationale panel (read-only), audience check, and portfolio sharing. Limitations include OpenAI only, no brand voice, and no custom portfolio URL. Pro tier ($19/mo or $190/yr—save $38!) unlocks unlimited AI generations, unlimited projects, editable rationale panel, Brand Voice training, choice of AI provider (OpenAI or Anthropic), custom portfolio URL, PDF export with rationale, and portfolio analytics.
Have more questions? Contact us